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| Your Mobile Video Ads |
Rhythm suggests in their report that it is best to mix up your campaigns among all three types. I can sort of agree with them. Put your longer, more in-depth information in those in-stream ads while putting the quick and dirty info in the tap to ads because you know many viewers are not likely to watch those to completion.
They also said not to target too tightly. Campaigns targeted to a single site were far lower in clickthrough than those with network-wide runs which makes sense I guess. The CTRs were 1.1% vs. 1.4% (a 22% boost) in regards to in-stream.
Completion rates for pre-roll made did better in between game screens or levels as opposed to right at start up. Also makes sense to me, hook them in, get them invested and they’ll most likely sit through the ad far longer. The completion rates there were 36% vs. 23% (at launch).
Finally, they reported that Entertainment Mobile and Telecom and CPG made up the majority of all campaigns in the quarter. That means there’s a lot of competition in those areas for space. Consumer Electronics, Govt and Education, Retailers and Finance and Insurance were the least percentages all at round 2-4%.
They also said not to target too tightly. Campaigns targeted to a single site were far lower in clickthrough than those with network-wide runs which makes sense I guess. The CTRs were 1.1% vs. 1.4% (a 22% boost) in regards to in-stream.
Completion rates for pre-roll made did better in between game screens or levels as opposed to right at start up. Also makes sense to me, hook them in, get them invested and they’ll most likely sit through the ad far longer. The completion rates there were 36% vs. 23% (at launch).
Finally, they reported that Entertainment Mobile and Telecom and CPG made up the majority of all campaigns in the quarter. That means there’s a lot of competition in those areas for space. Consumer Electronics, Govt and Education, Retailers and Finance and Insurance were the least percentages all at round 2-4%.
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| Mobile Video Ads |
Seems like right now is a good time to get into some mobile video advertising. I’ve never used Rhythm or really checked out their service but they do show a lot of video ads per quarter and are forthcoming in their reports which I like. They might be worth checking out if you think you’ve got a use for mobile video ads.
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